Tuesday, October 25, 2016

Trump Launches Facebook Newscast

The Trump campaign Monday evening launched its own 'Nightly News' show on the candidate’s Facebook page every night at 6:30 pm ET via Facebook Live from the campaign war room at Trump Tower.

According to Wired, the show is hosted by Boris Epshteyn, a senior adviser to the campaign, Tomi Lahren, a conservative commentator for Glenn Beck’s TheBlaze, and Cliff Sims, another Trump adviser. In last night’s inaugural episode they will interview Trump campaign manager KellyAnne Conway and adviser Jason Miller.

The series, which will stream Trump’s rallies directly each night and feature pre-and post-event commentary, comes on the heels of the campaign’s debate night Facebook Live last week, which brought in more than 9 million views.

The stream averaged 40,000 to 60,000 viewers on Facebook in the first half hour — which is high by Facebook Live standards but very low by TV ratings standards.

Members of the media quickly seized on the event, calling it a test drive for Trump TV, the post-election television network that Trump is rumored to be considering in the event he loses in November. Despite reports that his son-in-law has been talking to media dealmakers about Trump TV, Trump himself has denied he has any interest in such a thing.

Epshteyn says this nightly Facebook Live stream is simply a way for the campaign to circumvent the mainstream media Trump so publicly loathes.

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