Milwaukee Radio: Variety Moves To 92.1 FM As The Lake

Just hours after Scripps launched KTI Country, Magnum Media has launched Variety AC WMKQ 92.1 FM The Lake, licensed to Racine, WI.

The move comes less than three months after Magnum launched Country formatted Q92.  Earlier Friday. Scripps surprised the market by jumping into the Country battle against iHM's heritage WMIL. (Click Here for posting.)

Magnum says 92.1 The Lake is all about the variety - with songs ranging from today's favorites like Bruno Mars and Katy Perry, to your all-time favorites from the 80's, 90's and more - like Billy Joel, The Rolling Stones, Madonna, U2, and Pink... just to name a few.

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Dave Magnum, President of Magnum Media, stated "Milwaukee is such a heritage pop/rock market so our team was shocked today that another station dropped the format.  We are gladly adopting their former listeners now, with the same variety that people love, at 92.1 FM and online at 921TheLake.com. We have a wonderful advantage being a family owned Wisconsin Media Company because we can make local decisions promptly to serve our local listeners and advertiser customers."

WMKQ 92.1 Fm (2.6 Kw) Red=Local Coverage Area

Listeners can also interact with 92.1 The Lake on their Facebook page  or on Twitter @921TheLake.