Phoenix Radio: iHM Names Linda Little New President/MM

Linda Little

iHeartMedia announced Tuesday that Linda Little has been named President of its Phoenix market.

In her new leadership role, Little will work closely with key advertising and marketing partners to create and deliver unique, effective opportunities to reach their consumers through iHeartMedia Phoenix's unmatched assets, including on-air, online, social media promotions, personality endorsements and live event integrations. And the tools that will be available through iHeartMedia's new programmatic, real-time automated ad buying platform will enable the iHeartMedia Phoenix's sales team to provide unique benefits to their advertisers by offering more efficiency, superior effectiveness and a higher return on investment.

Throughout Little's nearly 20 year career, she has built high performing teams that drive revenue. She has been with iHeartMedia for the past 15 years, most recently serving as Senior Vice President of Sales. She also previously served as General Sales Manager for KESZ and KNIX as well as an Integrated Media Business Development Manager. Little will report to Hartley Adkins, Executive Vice President of Operations for iHeartMedia.

"I have had the privilege of building my media career in Phoenix and am very fortunate to have worked for a company that has given me many opportunities to grow while constantly evolving with the industry," said Little. "Our team's history of creating custom designed campaigns, deeply integrated in digital, social, mobile and broadcast has helped us earn the reputation for consistently delivering results for our clients. I am honored to take this next step to Market President and know that working together with the fantastic team in Phoenix, we will continue to achieve even higher levels of success."

"Linda has been on my team for several years and I have personally witnessed her transform iHeartMedia Phoenix into the digital leader it is today," said Hartley Adkins, Executive Vice President of Operations for iHeartMedia. "This is a well-deserved promotion and I am confident in her ability to drive results by amplifying the success and momentum Phoenix has experienced in recent years."