Operational costs were steep, particularly the payments to AT&T for use of its land lines, and by the end of 1927, Columbia Phonograph wanted out. In early 1928, Judson sold the network to brothers Isaac and Leon Levy, owners of the network's Philadelphia affiliate WCAU, and their partner Jerome Louchenheim. None of the three were interested in assuming day-to-day management of the network, so they installed wealthy 26-year-old William S. Paley, son of a Philadelphia cigar family and in-law of the Levys, as president. With the record company out of the picture, Paley quickly streamlined the corporate name to "Columbia Broadcasting System". He believed in the power of radio advertising since his family's "La Palina" cigars had doubled their sales after young William convinced his elders to advertise on radio. By September 1928, Paley bought out the Louchenheim share of CBS and became its majority owner with 51% of the business.
Paley moved right away to put his network on a firmer financial footing. In the fall of 1928, he entered into talks with Adolph Zukor of Paramount Pictures who planned to move into radio in response to RCA's forays into motion pictures with the advent of talkies. The deal came to fruition in September 1929: Paramount got 49 percent of CBS in return for a block of its stock worth $3,800,000 at the time. The agreement specified that Paramount would buy that same stock back by March 1, 1932 for a flat $5,000,000, provided CBS had earned $2,000,000 during 1931 and 1932. For a brief time there was talk that the network might be renamed "Paramount Radio", but it only lasted a month – the 1929 stock market crash sent all stock value tumbling. It galvanized Paley and his troops, who "had no alternative but to turn the network around and earn the $2,000,000 in two years.... This is the atmosphere in which the CBS of today was born." The near-bankrupt movie studio sold its CBS shares back to CBS in 1932. In the first year of Paley's watch, CBS's gross earnings more than tripled, going from $1,400,000 to $4,700,000.
The extraordinary potential of radio news showed itself in 1930, when CBS suddenly found itself with a live telephone connection to a prisoner called "The Deacon" who described, from the inside and in real time, a riot and conflagration at the Ohio Penitentiary; for CBS, it was "a shocking journalistic coup". Yet as late as 1934, there was still no regularly scheduled newscast on network radio: "Most sponsors did not want network news programming; those that did were inclined to expect veto rights over it." There had been a longstanding wariness between radio and the newspapers as well; the papers had rightly concluded that the upstart radio business would compete with them on two counts – advertising dollars and news coverage. By 1933, they fought back, many no longer publishing radio schedules for readers' convenience, or allowing "their" news to be read on the air for radio's profit. Radio, in turn, pushed back when urban department stores, newspapers' largest advertisers and themselves owners of many radio stations, threatened to withhold their ads from print. A short-lived attempted truce in 1933 even saw the papers proposing that radio be forbidden from running news before 9:30 a.m., and then only after 9:00 p.m. – and that no news story could air until it was twelve hours old.
In the fall of 1934, CBS launched its independent news division, shaped in its first years by Paley's vice-president, former New York Times man Ed Klauber, and news director Paul White. Since there was no blueprint or precedent for real-time news coverage, early efforts of the new division used the shortwave link-up CBS had been using for five years to bring live feeds of European events to its American air.
A key early hire was Edward R. Murrow in 1935; his first corporate title was Director of Talks. He was mentored in microphone technique by Robert Trout, the lone full-timer of the News Division, and quickly found himself in a growing rivalry with boss White. Murrow was glad to "leave the hothouse atmosphere of the New York office behind" when he was dispatched to London as CBS's European Director in 1937, a time when the growing Hitler menace underscored the need for a robust European Bureau. Halberstam described Murrow in London as "the right man in the right place in the right era".
Murrow began assembling the staff of broadcast journalists – including William L. Shirer, Charles Collingwood and Eric Sevareid – who would become known as "Murrow's Boys". They were "in [Murrow's] own image, sartorially impeccable, literate, often liberal, and prima donnas all". They covered history in the making, and sometimes made it themselves: on March 12, 1938, Hitler boldly annexed nearby Austria and Murrow and Boys quickly assembled coverage with Shirer in London, Edgar Ansel Mowrer in Paris, Pierre Huss in Berlin, Frank Gervasi in Rome and Trout in New York. The News Round-Up format was born and is still ubiquitous today in broadcast news.
In 1938...the NBC Red Network first broadcast the "Woman in White", which ran for 10 years.
WPG had been in operation since 1923 operating on one of the cleared national channels of the first zone on a frequency of 1100 kilocycles.
WPG in Atlantic City share time on 1100, with WBIL in NYC. The cumbersome arrangement ended in 1940 in a complicated series of events when Arde Bulova's Greater New York Broadcasting Corporation bought WPG and absorbed it into WOV, shut down both WOV and WPG on January 3, 1940 because they interferred with WBIL, asked the FCC to cancel WOV's license and move WBIL to 1130 (today is WBBR) , and immediately changed WBIL's calls to WOV, which today is WADO 1280 AM.
WPG was unique in radio. Approximately, fifteen million visitors come to the resort in a year. They are all interested in Atlantic City and it's happenings when in their homes wherever that may be. Atlantic City is an all year round resort.
WPG, due to its location on the Atlantic Seaboard, has overspill service area from Maine to Florida, daytime or night. During the winter months, when radio is at its best, we are especially strong into all of New England. and in several popularity contests for radio stations, we have finished among the first few.
Today, the WPG calls are used for branding by Townsquare Media's WPGG 1450 AM in Atlantic City, NJ. Since October 22, 2012, the station broadcasts a talk radio format under the branding "WPG Talk Radio 1450".
In 1970...The Beatles (without John who was in Denmark on vacation) recorded "I Me Mine," the last song they recorded together under the band's name until 1995.
In 1973...The Columbia Broadcasting System (CBS) sold the New York Yankees to a 17-person syndicate headed by George Steinbrenner for $10 million.
In 1975...Radio announcer (hosted Saturday afternoon broadcasts of the Metropolitan Opera for 43 years) Milton Cross died following a heart attack at 87.
In 1977...Apple Computers was incorporated.
In 1986...Capital Cities acquired ABC-TV for $3.5 billion. In 1991, Disney purchased Capital Cities/ABC Inc. for $19 billion.
In 1987...Aretha Franklin became the first woman to be inducted into the Rock and Roll Hall of Fame.
In 1993...Sportscaster Johnny Most, 37-year radio voice of the National Basketball Association's Boston Celtics, died following a heart attack at age 69.
In 1995...Windsor-Detroit radio-TV newsman (CKLW, WWJ, WKBD-TV)/recording artist (narrated Americans, a #1 Billboard single in 1974) Byron MacGregor died from pneumonia-related complications at 46.
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| Byron MacGregor |
In 1973, he read a Toronto newspaper editorial written by Gordon Sinclair of CFRB in Toronto, a commentary about America. MacGregor then read the patriotic commentary on CKLW Radio as part of a public affairs program; and, due to the huge response he was asked to record "The Americans" with "America the Beautiful" performed by The Detroit Symphony Orchestra as the background music. Both MacGregor and Sinclair released recorded versions of the commentary. MacGregor's version of the record (released on Westbound Records) became a bigger hit than Sinclair's in the United States, reaching #1 on the Billboard Hot 100 chart the week of February 9, 1974.
MacGregor was known for his deep voice and high-energy announcing style at CKLW; and for writing copy in a manner that was compared to that of sensational tabloid newspapers.
He later made the transition to a more traditional anchoring and interviewing style when he moved to WWJ Newsradio 950, the CBS Radio all-news station in Detroit, where he served as both morning and afternoon drive anchor during his thirteen-year occupancy. MacGregor also became the first newsman in Detroit to simultaneously anchor prime-time newscasts on both radio (WWJ) and television (WKBD-TV 50).
By the mid 1980s MacGregor held dual citizenships in Canada and the United States. His wife of nineteen years, Jo-Jo Shutty-MacGregor. She was the first female helicopter news and traffic reporter in North America, and today works for WWJ and WOMC and the Metro News Networks.
In 2005...Adam Carolla returned to morning drive-time radio with the premiere of "The Adam Carolla Show" on several CBS Radio stations including 97.1 FREE FM in Los Angeles (KLSX-FM), KIFR-FM San Francisco, KSCF-FM San Diego, KZON-FM Phoenix, KUFO-FM Portland and KXTE-FM Las Vegas.
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