Thursday, August 28, 2014

Report: Album Sales Hit Low


The market for albums continues to recede, following a long-standing trend that has been accelerated by streaming's success.

Billboard reports this week's 3.97-million album sales tally is the smallest weekly sum for album sales since Nielsen SoundScan began tracking data in 1991. It's also the first time weekly sales have fallen below four million in that time span.
 
To compare, a year ago this past week (ending Aug. 25, 2013), 4.88 million albums were sold. But sales have been losing steam all year. The weekly average number of album sales fell from 4.75 million units in the first quarter to 4.55 million units in the second quarter. In the first 8 weeks of the third quarter, the average has fallen further to 4.2 million.

This decline is actually in line with historical trends. In 2013, average weekly album sales experienced a similar fate, falling from 5.7 million units in the first quarter to 5.23 million units in the second quarter and then 4.86 million units in the third quarter. This year, overall U.S. album sales are down 14.6 percent, while digital album sales are down 11.7 percent and track sales are down 12.8 percent.

As more and more consumers transition from purchasing music to streaming tunes, it's natural to see album sales shrink. This year, there have only been five weeks where album sales were above 5 million.

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