"It's a quarter of the U.S. adult population. So it's not regional. It's a very large segment. We've got over 1 million people in New York City that listen to our NASH station. And we'll be announcing a NASH station in another top 10 market in the next -- probably in the next 60 days."
He added, "The NASH brand is quite friendly. It's uniquely American and it is, quite frankly, it's exportable. So I think it does go beyond our borders as evidenced by the ticket sales and the reaction overseas. We've already had requests from some international broadcasters on, can they affiliate with NASH. And so I do think there's going to be licensing opportunities and the ability go beyond our borders, but we're very, very focused obviously on building this platform out right now."
Dickey also stated Cumulus expects the NASH brand to do $25 million of incremental revenue next year.