Tuesday, November 26, 2013

Cumulus, Swiss America Trading Co. Ink Sponsorship Deal

Cumulus Media Networks announces Swiss America Trading Corporation as the Presenting Sponsor of Michael Savage’s The Savage Nation® in a year-long partnership beginning January 2014.

The new partnership will build upon a 12-year relationship between The Savage Nation and Swiss America, one of the oldest and most respected gold and silver investment firms in the nation. The sponsorship agreement will expand Swiss America’s current presence on the show, with the program to be referred to as “The Savage Nation, Presented by Swiss America.”

“I am thrilled to have Swiss America as the Presenting Sponsor of ‘The Savage Nation,’” Savage said. “This is the most significant partnership ever announced for our show and Swiss America’s interest in deepening their relationship is a testament to our increasingly growing audience.”

“The Savage Nation and its loyal fan base have been great to our company during the last 12 years and we are excited to continue our longstanding relationship,” said Craig Smith, Chairman, Swiss America Trading Corporation.

The one-year agreement follows shortly after the announcement made by Cumulus that The Savage Nation will move to the highly coveted 3p-6p ET timeslot beginning in January 2014. In the new drivetime slot, The Savage Nation will air on more than 200 affiliates of Cumulus Media Networks, including 60 stations owned and operated by Cumulus.

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