According to the NYPost, The business news cable network
posted some of its worst ratings in 20 years this month — attracting an average
of just 37,000 viewers aged 25 to 54 over a 24-hour period, according to
just-released ratings data.
That’s down 35 percent from a year ago, according to
Nielsen, and the Comcast-owned network’s worst performance in the key
advertiser demo since April 1993.
CNBC hit a peak of 162,000 viewers an hour in the key demo
in January 2002.
Particularly hard-hit programs were “Fast Money,” “Mad
Money” and “The Kudlow Report” — each of which saw all-time lows in total
viewers this month.
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