Sunday, December 16, 2012

Radio: The Power of Sound and Voice in Advertising

Radio is the superpower of sound and story in the digital age. Sound is the most powerful sense we have that drives behavior and influences mood. How is your company effectively using sound and story in your marketing strategy?



A tip of the headphones to consultant Jaye Albright for this factual pro-radio video from Seattle Area Radio Association's Melissa Kunde.

No comments:

Post a Comment