Monday, December 6, 2010
Study: Little Effort to Cut Cable
According to Brian stetler at nytimes.com, the sports network’s study provides a new answer, or at least a new set of data, for a question that looms over the television industry: how many Americans are dropping their costly cable subscriptions and watching TV on the Internet instead?
This action, often called cord-cutting, has happened in 0.28 percent of households in the United States in the last three months, ESPN found in a study that it plans to release on Monday. Offsetting those losses, though, 0.17 percent of households that had been broadcast-only signed up for pay TV and broadband.
“So the net amount of cord-cutting for one quarter was just one-tenth of 1 percent,” said Glenn Enoch, the vice president for integrated media research for ESPN.
The study is significant because the prospect of cord-cutting has deeply worried television executives. Established players like ESPN that depend on subscriber revenue have been eager to figure out how much cord-cutting is going on — and to dispel myths about the behavior.
Read more here.
Posted by Tom Benson at 6:46 AM