Monday, December 13, 2010
Comedy Central Unveils Ironic New Logo
The kibitzers have spoken: Comedy Central’s new logo?: Not funny. Or maybe they just don’t get the joke, according to fastcompany.com.
The network unveiled a dramatic new look yesterday set to launch officially in January -- a “C” tucked inside an upside-down “C” that bears a striking resemblance to the copyright symbol, and seems simple, straight-laced, and otherwise everything that Comedy Central’s old logo was not. Faster than Colbert can raise a thumb, commenters on sites including the HuffPo, New York, and the brand-design blog UnderConsideration, started wailing: “Borrrring!”
The new logo is simple because it needs to be able to travel across the vast spectrum of new media, from iPads to TVs. You can shrink it down, blow it up, make it dance -- whatever.
One of the chief complaints about the new logo is that it’s too corporate and looks exactly like the copyright symbol.
Read more here.
Posted by Tom Benson at 12:02 AM