Tuesday, October 12, 2010
Covers: Oprah Versus Arianna
Fortune and Forbes go head-to-head on the newsstand this week, with both titles publishing “powerful women” lists. Fortune, which has Oprah Winfrey on its cover, scores the advantage with its exclusive interview and photo session with the queen of daytime TV. Winfrey spoke to editor at large Patricia Sellers about her new cable network, OWN. Meanwhile, Forbes has Arianna Huffington on the cover of its “100 most powerful women” issue.
According to Any Wicks at wwd.com, the competing lists are duplicative in some instances except at the top, where Forbes lists First Lady Michelle Obama as number one while Fortune has no mention of the First Lady (Fortune only ranks business women while Forbes’ list is more wide ranging, with people such as Lady Gaga — presumably because it helps those Web page views).
Read more here.
Posted by Tom Benson at 8:47 AM