"Super Bowl advertising is already proving to be more lucrative than ever," he said.
The $5 million price tag beats out this year's record raked in by NBC — $4.5 million for a 30-second ad for Super Bowl XLIX. The cost of advertising in the big game keeps on going up. USA TODAY reported in 2014 that ads were selling for $4 million. Some ads reached that price in 2013 too, compared to $3.5 million in 2012.
CBS is set to air Super Bowl 50 Feb. 7, 2016. The game will be played at Levi's Stadium, home of the San Francisco 49ers.
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