Super Bowl TV Commercial$ Hit All-Time High

Super Bowl 50 is on track for a record advertising haul, with 30-second TV spots already selling for a record $5 million, said CBS President and CEO Les Moonves in an earnings conference call Wednesday.

"Super Bowl advertising is already proving to be more lucrative than ever," he said.

The $5 million price tag beats out this year's record raked in by NBC — $4.5 million for a 30-second ad for Super Bowl XLIX. The cost of advertising in the big game keeps on going up. USA TODAY reported in 2014 that ads were selling for $4 million. Some ads reached that price in 2013 too, compared to $3.5 million in 2012.

CBS is set to air Super Bowl 50 Feb. 7, 2016. The game will be played at Levi's Stadium, home of the San Francisco 49ers.