Milwaukee Radio: Classic Hits WRIT-FM Is Tops Again

Oldies WRIT 95.7 FM retained the No. 1 spot on Milwaukee's monthly radio ratings score card, with a 10.2 share (6+ AQH Total Week) in July, according to July PPMs released by Nielsen Thursday.

That makes three straight months the iHeartMedia Classic Hits station has been No. 1 overall, after finishing on top with a 10.1 share in June. Country station WMIL 106.1 FM dropped to No. 3 with a 6.8 share in the July survey, which covered June 18 through July 15. In June, it had an 8.4 share.

WTMJ 620 AM, whose airtime is dominated in summer by Brewers broadcasts, came in second with a 7.1 share, down from an 8.0 in June.

At No. 4, WKLH 96.5 FM, which during the July survey period made waves by not renewing the contract of longtime morning co-host Carole Caine, climbed from a 5.7 share in June to a 6.4 in July. WKKV 100.7 FM came in fifth with a 5.9 share, up from a 5.6 the previous month.