Report: Radio To Eclipse Print Mags In Ad Revenue

Marketing agencies are expected to spend a total of $540 billion worldwide on advertising in 2015, led by a 15.7 percent growth in digital media.

However, advertising dollars in television, newspapers and magazines are either on the decline or showing stunted gains, offering further proof that traditional media may be on its way out.

According to a new report by media agency Carat, TV is still by far the most commanding platform for advertising spending -- making up roughly 42 percent of worldwide expenditures -- but growth is expected to be minimal in 2015 and 2016.

Digital media is now second in line, accounting for nearly 24 percent of advertising spending, while newspapers (12.8 percent) and magazines (6.9 percent) bring up the rear in third and fourth place.

The magazine industry seems to be in the most dire trouble at the moment. Carat predicts that in 2016, advertising in radio could eclipse print magazines for the first time.