Among the many other benefits of The Captain's last days in Yankee pinstripes, it jacked up ratings for both of the city's sports-talk radio stations, WFAN 660 AM / 101.9 FM and WEPN 98.7 FM.
Hinckley points out that during the September-October Nielsen ratings, WFAN leapt from 3.6% of the overall city audience to 4.6%, good for sixth place. WEPN rose from 1.4% to 2.0%.
The WFAN morning show of Boomer Esiason and Craig Carton vaulted from ninth place to fifth place, and its share of advertiser-coveted 25- to 54-year-old listeners zoomed from 3.2% to 4.5%, moving WFAN from 13th place to sixth.
WCBS 101.1 FM remained No. 1 overall, but its share of the audience was down - suggesting some men, in particular, were picking sports over classic hits.
WHTZ 100.3 FM was first overall among 25- to 54-year-olds.
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