NBC’s live revival of “The Sound of Music” averaged 18.5 million viewers Thursday, handily beating competitors in the Big Four throughout its three-hour telecast.
According to Variety, the Carrie Underwood-starrer peaked at the 9 p.m. hour, according to preliminary nationals from Nielsen, nabbing over 19 million viewers. The special’s biggest turnout was with women 25-54, a demo that notched a 7.0 in household rating during the primetime broadcast.
For its three hours, “Sound of Music” drew a 4.6 rating and 13 share among adults 18-49. In particular, “Sound of Music” gave NBC a rare victory in the brutal 8 p.m. timeslot, normally dominated by CBS’ “The Big Bang Theory” (4.6/14, 15.3 million).
“Big Bang” hadn’t finished second in overall viewers since May 2012.
Expect NBC-TV to air the production again before Christmas.
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