WLTW LITE 106.7 FM continued to rule city radio in the November Nielsen
ratings, but look out for WBLS 107.5 FM, according to media writer David
Hinckley at The NY Daily News.
WBLS, which gets a strong start from morning man Steve
Harvey, averaged 6.7% of the overall audience for the month, a a close second
behind Lite’s 7.0%.
That’s the highest audience share for WBLS since it merged
with the late WRKS 98.7 FM.
It suggests “urban” stations, along with Hispanic stations
WSKQ 97.9 FM and WXNY 96.3 FM, may be recovering from the huge hit they
took when radio ratings switched to the portable people meter (PPM) system.
The real question is whether WBLS’ high overall ratings and
top-five ratings in the advertiser-coveted 25-to-54-year-old demographic
translate to ad revenue.
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