Sun Broadcast Inks Ad Placement Deal With Jelli

After months of publicly calling for much needed change to measurement and accountability in network radio, Sun Broadcast Group, Inc. CEO, Jason Bailey, announced today the company is investing in the deployment of Jelli, Inc.’s cloud- based ad platform across its entire network that will make it easier and faster to buy and run radio advertisements.

The change will start immediately across all of Sun’s Hispanic products including CNN en Español, Fox Deportes, AccuWeather en Español and its national Latino Advantage network. Sun Hispanic content partner, Stardome Media Group, has also committed to the platform change. A roll out to Sun’s general market offerings will begin in early 2014.

“I have been asking leaders large and small to stand with me and implement true change in how we conduct business across our industry,” said Jason Bailey, CEO. “Radio has been living in the dark ages when it comes to accountability. We’re being eaten alive by the real time metrics of digital audio competitors and our best answer, RADAR©, still requires busy planners and buyers to go back months after a campaign to see what should have run. Today we stand proud to put our entire sales and programming schedules on the line and make a real change for this great industry”

In this new partnership, Sun Broadcast Group has agreed to finance equipment and installation costs for each affiliate they service.