WSJ Seems To Be In A Good Place

Digital-only subscriptions to The Wall Street Journal have risen 30% to 4.29 million since early 2023, when Emma Tucker became editor, the paper said; total subscriptions, including print, are up 20% to 4.68 million.

The gains come as Dow Jones, which includes The Wall Street Journal, reported EBITDA of $588 million for the year ending June 30, 2025, and expects to reach $1 billion in profit within five years. Dow Jones is the fastest-growing segment of News Corp.

Tucker, who joined from The Sunday Times in 2023, told staff she set a newsroom strategy focused on delivering “new, distinctive, useful, compelling, relevant journalism” and made structural changes to enable it. She credited the newsroom’s collective buy-in for the results, saying the progress “is not an accident” and stressing continued work remains.
 

Emma Tucker

According to The Press-Gazette, the Journal reorganized its investigations team to prioritize faster, news‑hooked probes while still pursuing long‑term investigations, editor Emma Tucker said.

Tucker said the team previously lacked the structure to respond quickly to short- and medium‑term stories, so leaders reshaped roles to enable faster deployment without abandoning complex, time‑intensive work.

Recent examples include a visual probe into the fatal shooting of Alex Pretti by federal agents during January immigration raids in Minnesota and reporting on internal developments at the Department of Homeland Security under Kristi Noem — “she was the first head to roll in Trump Two and we set that reporting in motion,” Tucker said.

Tucker added she has removed newsroom barriers to better leverage reporters’ expertise and revamped live blogs to make the user experience more intuitive and the news updates more timely.