Major streaming services saw strong subscriber sign-ups in November 2025, driven by holiday season promotions, bundling deals, and new content.
According to subscription analytics firm Antenna, several major platforms reported sharp increases:Disney+ nearly doubled its sign-ups from October, adding 4.04 million new subscribers — over a million more than in November 2024.
Hulu followed closely with 4.01 million sign-ups, boosted by strong Disney bundling (including the new ESPN streaming app).
Peacock, Paramount+, and HBO Max (now Max) also saw notable gains, with Peacock and Paramount+ each around 3.76 million and Max at 3.6 million.
These surges reflect end-of-year trends, like holiday deals and bundling strategies (e.g., Disney's ESPN+ integration). However, average churn across nine major streamers was around 5%, with Netflix maintaining the lowest at 2%.
Note: This refers to video streaming platforms like Disney+, Hulu, etc., not individual Twitch/YouTube streamers.