Fox One has captured 57% of its new subscriptions through Amazon Prime Video Channels in the critical first 10 weeks since its August 21, 2025 launch, giving the $19.99/month service a clear acquisition edge over Disney’s pricier ESPN Unlimited, according to Antenna’s “State of Subscriptions: Sports and Streaming” report.
Between August 21 and October 31, Fox One added roughly 2.3 million subscribers — with Amazon driving the majority (57%) of sign-ups, followed by direct sign-ups (27%) and other partners (16%). In October alone, the service doubled its base with 1.2 million net-new customers, fueled heavily by Prime’s one-click add-on model.
By comparison, ESPN Unlimited reached 3 million subscribers in the same period, but 85% of its growth came through direct sign-ups and Disney ecosystem bundles, not a dominant third-party distributor like Amazon.
Fox One has outpaced it in raw DTC net adds since launch, positioning Amazon as the most powerful distribution partner in the emerging standalone sports-streaming race. A joint ESPN Unlimited + Fox One bundle ($39.99) is now available, but it has not yet dented the individual momentum of the cheaper Fox offering through Prime Channels.