Townsquare Media is implementing significant changes to the morning shows at AC WLZW (Lite 98.7) and Country WFRG-FM (Big Frog 104.3) in Utica, NY.
Dave Wheeler, a veteran of Townsquare Utica since 2009, will return to WFRG-FM, stepping in for Bill "Tad Pole" McAdams, who is retiring for the second time. Having transitioned from afternoons at WFRG to mornings on WLZW in October 2020, Wheeler will now team up with Polly Wog for the morning show. His extensive experience includes programming for Classic Hits WODZ and its predecessor, as well as serving as Assistant Production Director and Assistant PD for WLZW.
Since 2018, he has held the position of Cluster Director of Content. Rachel Davis, who previously worked as a producer and morning co-host at iHeartMedia's News/Talk WGY in Albany, will take over as the new morning host at WLZW. Davis, who left iHeartMedia in May, has also served as Promotions Director for Pamal Broadcasting in Albany and for Alpha Media in Richmond, VA.
Both Wheeler and Davis are set to begin their new roles on Monday, January 6.
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