The New York Times Company added about 300,000 new digital subscribers in the second quarter of the year, the company announced on Wednesday, propelling a 13.6 percent year-over-year increase in earnings.
The company’s adjusted operating profit for the quarter, from April through June, rose to $104.7 million from $92.2 million a year before. Overall revenue increased 5.8 percent, to $625.1 million, compared with the same period in 2023.
The Times now has more than 10.8 million total subscribers, of which 10.2 million are digital-only subscribers. The company has said it has a goal of 15 million subscribers by the end of 2027. A growing number of the digital subscribers — now nearly half — subscribe to more than one of The Times’s products, which include the news report, games, recipes, the Wirecutter review site and The Athletic, a sports news website.
Adjusted operating costs grew 4.4 percent in the quarter, to $520.4 million, from $498.7 million a year earlier, which the company attributed to higher journalism, product development and administrative expenses, as well as the cost of continuing litigation against Microsoft and OpenAI.
The Athletic, which the company acquired for $550 million in 2022, continues to lose money. But the losses shrank to $2.4 million in the quarter, from $7.8 million during the same period last year. Revenue at the website grew to $40.5 million, up 33.4 percent from a year earlier, because of a jump in the number of subscribers as well as an increase in revenue from display advertising.
The Athletic now has 5.3 million digital-only subscribers, which includes those who have a stand-alone subscription to the site and those who have access to it through a Times subscription bundle. That’s up from 3.6 million the same time last year.
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