Taylor Swift has been able to "monetize her talent" in an era where "artists have lost millions" due to new technology.
Swift's net worth surpassed $1 billion in October, with the Eras Tour and her recent rerecorded albums pushing the pop star to a net worth of $1.1 billion, according to Bloomberg.
The "1989" singer-songwriter is one of the few musicians to achieve this financial feat with just music releases and performances, the outlet reported.
"Taylor is in a unique position, in terms of monetizing her talent. In an era where artists have lost millions — as album sales gave way to digital downloads — she’s actually riding the tech wave, instead of going out with the digital tide," branding expert Doug Eldridge told FOX Business.
"[The Eras Tour] is not only the largest domestic tour gross in U.S. history — which generated an eye-popping $4.6 billion in consumer spending — but will also surpass $1 billion on the international leg of Eras, making it the largest tour in world history," Eldridge said.
Swift also took her tour to the big screen. "Taylor Swift: The Eras Tour" premiered October 13 exclusively in theaters and brought in $92.8 million on its opening weekend. Until December 13, fans can only view the concert film in theaters — encouraging people to buy tickets.
But on December 13, "Taylor Swift: The Eras Tour" will be available for fans to rent via streaming platforms.
"Well, so, basically I have a birthday coming up and I was thinking a fun way to celebrate the year we’ve had together would be to make The Eras Tour Concert Film available for you to watch at home!" Swift announced on social media. "Very happy to be able to tell you that the extended version of the film including ‘Wildest Dreams,’ ‘The Archer’ and ‘Long Live’ will be available to rent on demand in the US, Canada & additional countries to be announced soon starting on… you guessed it, December 13."
No comments:
Post a Comment