The NBA playoffs have begun with no clear championship favorite, and that appears to be good news for ABC and ESPN.
The opening-round schedule of five games last weekend on the networks had more viewers than any playoff start since 2011, and its average of 4.17 million was up 32% over last year, reports The Associated Press citing Nielsen company data.
Leading the way was the instant classic between the Brooklyn Nets and Boston Celtics, with 6.9 million viewers Sunday afternoon, making it the most-watched first round game since 2016, Nielsen said. Viewership peaked at 9.8 million when the Celtics hit a last-second layup to win 115-114.
Among the broadcast networks, CBS led the way last week with an average of 4.5 million viewers in prime time. ABC had 3.5 million, NBC had 3 million, Fox had 2.8 million, Univision had 1.4 million, Ion Television had 1 million and Telemundo had 800,000.
📺TOP 20 PRIME-TIME SHOWS (TOTAL VIEWERS):
1. “FBI,” CBS, 7.39 million.
2. “60 Minutes,” CBS, 7.12 million.
3. “Chicago Fire,” NBC, 7.11 million.
4. “Young Sheldon,” CBS, 6.85 million.
5. “Chicago Med,” NBC, 6.77 million.
6. “The Equalizer,” CBS, 6.64 million.
7. “Ghosts,” CBS, 5.96 million.
9. “FBI: International,” CBS, 5.79 million.
10. “NCIS: Los Angeles,” CBS, 5.64 million.
11. “FBI: Most Wanted,” CBS, 5.43 million.
12. “CMT Music Awards,” CBS, 5.33 million.
13. “American Idol” (Monday), ABC, 5.31 million.
14. “American Idol” (Sunday), ABC, 5.27 million.
15. “Survivor,” CBS, 5.08 million.
16. “America’s Funniest Home Videos,” ABC, 5.07 million.
17. “911,” Fox, 5.06 million.
18. “United States of Al,” CBS, 4.91 million.
19. NBA Playoffs: Chicago at Milwaukee, Turner, 4.77 million.
20. “Law & Order: SVU,” NBC, 4.74 million.
ABC’s “World News Tonight” led the evening news ratings with an average of 8 million viewers last week. NBC’s “Nightly News” had 6.6 million and the “CBS Evening News” had 4.6 million.
With its performance this past week, ABC’s evening newscast has now defeated its competition from NBC and CBS 176 of the past 177 weeks in average total viewers—and 105 of the last 107 weeks among adults 25-54.
📺LATE NIGHT TV
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Fox News Channel led the cable networks with a prime-time average of 2.24 million viewers. TNT had 1.59 million, ESPN had 1.23 million, MSNBC had 1.16 million and HGTV had 977,000.
Graphics courtesy of RoadMN (w/permission)
Fox News Channel’s The Five was the most-watched show in all of cable news last week, drawing an average total audience of 3.55 million viewers, remarkable for a show that airs outside of prime time, when viewership is typically at its highest. Forbes reports The Five helped push Fox News to its 40th consecutive week beating the combined audiences of CNN and MSNBC in prime, with an average audience of 2.281 million viewers.
Rachel Maddow’s return to MSNBC’s prime time lineup (though she did announced that in May she would transition to hosting The Rachel Maddow Show just one night a week) drew a total audience of 1.9 million viewers, but trailed the top-rated show in the 9 p.m. hour, Fox News Channel’s Hannity, which delivered a total audience of 3.004 million viewers.
Following The Five, the top-rated shows for the week were Tucker Carlson Tonight (3.401 million viewers), Hannity (3.004 million viewers), Jesse Watters Primetime (2.918 million viewers) and Special Report (2.648 million viewers).
In the key demo of viewers 25-54, the demographic group most valued by advertisers, Tucker Carlson Tonight was first overall with an average audience of 560,000 viewers, followed by The Five (519,000 viewers), Hannity (474,000 viewers), Jesse Watters Primetime (434,000 viewers) and Special Report (409,000 viewers), all airing on Fox News Channel. Rachel Maddow’s return drew an average audience of 220,000 viewers in the key demo.
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