The brief experiment to launch a new talk radio station headlined by the Kimmer ended on Friday, another victim of COVID-19.
Advertisers also placed a hard stop on radio buys.
Regan had no radio experience going in but launched the station because he wanted to find a home for Kim “The Kimmer” Peterson and others such as Mike Brooks. He also convinced Shannon Burke to do the morning show four days a week with his former co-host Kara Stockton working five days a week.
Last year, Atlanta-based Cumulus Media sold off its 106.7 signal to Educational Media Foundation, which owns a nationally syndicated Christian music network K-Love. As a result, WYAY Talk 106.7 was taken off the airwaves at the end of May.