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| Wall Street Journal |
The Wall Street Journal reports Facebook fell out of the top 10 in Interbrand’s annual Best Global Brands report, dropping to 14th place from ninth as the estimated value of its brand declined 12% to $39.9 billion.
Interbrand, part of Omnicom Group Inc., says its report synthesizes elements including the financial performance of branded products or services, the role that brands play in purchasing decisions and brands’ ability to create loyalty.
By Interbrand’s estimation, the Facebook name grew steadily in value each year until 2017, when it earned eighth place.
But Facebook has now endured an onslaught of bad publicity, including the 2018 Cambridge Analytica scandal, which revealed that users’ data had flowed beyond Facebook more freely than many people expected.
Today the company and other tech giants are subjects of antitrust investigations and calls by prominent presidential candidate Sen. Elizabeth Warren (D., Mass.) to break them up.
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