Thursday, December 13, 2018

Fox News 2018's Most-Watched Cable Network


Fox News finished 2018 in first place in the cable news ratings race, delivering the highest prime-time audience in its 22-year history, according to The Hill citing Nielsen Media research released on Wednesday.

Fox News’s primetime averaged 2.5 million viewers, an increase of 3 percent from 2017. 2018 marked the first full year of the network's new prime-time schedule following the departures of Bill O'Reilly and Megyn Kelly last year, who were the top-rated hosts on Fox in 2016.

Overall, Fox News finished No. 1 in all of basic cable and fifth overall on television behind only the "Big Four" broadcast networks. NBC averaged 6.5 million primetime viewers, CBS saw 5.9 million, ABC had 4.3 million and Fox came in with 3.3 million.

“Fox News continues to outperform other basic cable networks, proving once again that our news coverage and premiere team of journalists and opinion hosts are the best in the business," CEO Suzanne Scott and network president Jay Wallace said in a joint statement. "With the recent launch of Fox Nation, an increased focus on digital and the strong ratings momentum we have built, we are confident that 2019 will offer our loyal viewers even more ways to engage with Fox News.” 

MSNBC also had a record-breaking year, finishing in second place among the news networks with 1.8 million viewers in primetime, an increase of 12 percent from 2017. Those numbers make the year the best in the history of MSNBC, which launched the same year as Fox News in 1996.

CNN finished the year in third place, averaging 990,000 viewers in primetime, a drop of 6 percent from last year.

The top five programs on cable news were Fox's "Hannity" for the second straight year with an average viewership of 3.275 million, MSNBC's "Rachel Maddow Show" with 2.881 million, "Tucker Carlson Tonight" with 2.827 million, Laura Ingraham's "The Ingraham Angle" with 2.614 million and "The Five" with 2.380 million.

In the key 25-54 demographic, to top five shows were the same, with the exception that MSNBC's "The Last Word with Lawrence O'Donnell" tied for fifth with “The Five.”

According to Fox News, digital page views increased by 10 percent and visits increased by 22 percent, according to Adobe Analytics. Fox News Digital also won across social media, finishing as the No. 1 news brand with nearly twice as many interactions as its closest competitor, CNN.

During 2018, Fox News was No. 1 on Facebook, accounting for 53 percent of all Facebook Live video views in the competitive set.

Meanwhile, Fox News’ sister, Fox Business Network, finished 2018 with its second consecutive yearly win over CNBC in Business Day viewers.

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