GA Radio: WGCO Flips To CHR as 'Hot 98.3'

Dick Broadcasting Company has announced the launch of CHR WGCO Hot 98.3 FM “All the Hits!”

Launching commercial free on Memorial Day with 10,000 songs in a row, Hot 98.3 will welcome their new listeners with a chance to win a family getaway every week. The 100,000-watt powerhouse will reach previously underserved listeners to the hits they crave. Following the launch, Hot 98.3 will feature live and local favorite Stacy Scott during Middays. Scott will also serve as the station’s Program Director.

DBC Savannah-Hilton Head Market Manager Aaron Wilborn commented on the announcement: “It’s a special day at Dick Broadcasting as we round out our cluster of stations with something this hot. So much time, energy, research and resources have gone in to this project and I could not be more proud of Gabe Reynolds, Stacy Scott, John Marshall, Sean Daley, Reggie Peterson and Jason Goodman. Get ready Lowcountry and Coastal Empire! The summer just got hotter!”

“I couldn’t be more excited to launch Hot 98.3 here in Savannah-Hilton Head,” remarked Stacy Scott, “our ability to have a huge presence in our community and touch our new listeners with great promotions will be unlike any other in the market! I am so excited to show Savannah how it’s done!

WGCO 98.3 FM (100 Kw) Red=Local Coverage Area

Vice President of Programming for DBC, Jason Goodman, was quoted as saying, “After extensive research, we discovered that the Top 40 audience is being underserved in the Savannah-Hilton Head market and surrounding areas. Hot 98.3 will be super-serving the local community and will add a new flavor of hit music and content.”