Bay Area Radio: KITS Adds Elvis Medina For Mornings

Elvis Medina

Entercom has announced the addition of Dan 'Elvis Medina' Lay for mornings on its Alternative KITS ALT 105.3 FM.

The move means the return of Elvis Media to S-F.  He was previously  heard on iHeartMedia's CHR KYLD Wilde 94.9 FM, before departing to then-CBS Radio's WFNY in NYC.

“We’re thrilled to welcome Elvis to the Entercom team,” said SVP/Market Mgr. Gregory Nemitz.

“His passion and drive for radio and its multiple platforms, coupled with his knowledge and connection to the Bay Area will provide our listeners and partners with the engaging live, local audio content they enjoy daily on ALT 105.3.”

KITS 105.3 FM (15 Kw) Red=Local Coverage Area

"I'm super excited to be back doing mornings in the Bay Area and joining the amazing team at Entercom S-F," said Elvis. "Big Thanks to of course Michael Martin, who was my PD for over a decade here and I have known since 1990... Not sure how that's possible since we are both in our late 20's. Also thanks to Greg Nemitz, Entercom Market Manager. I heard that housing in San Francisco is really a good deal right now...I've always had good timing."