Wednesday, April 6, 2016

NBC, Fox News, CNN Post Ratings Wins

The latest ratings news meant more good news for cable and broadcast organizations.

Last week, the three evening broadcasts on NBC, ABC and CBS were up from last year.

"NBC Nightly News With Lester Holt" averaged 8.586 million viewers. "ABC World News Tonight With David Muir" drew 8.231 million. "CBS Evening News With Scott Pelley" attracted 6.994 million.

From the same week a year ago, NBC was up 9 percent, ABC was up 3 percent, and CBS was up 6 percent.

In the 25-to-54 age group, which is most important to news advertisers, NBC averaged 1.980 million viewers to ABC's 1.817 million and CBS' 1.603 million.

On the cable side, Fox News Channel ranked third in all of cable prime time with 1.843 million viewers. CNN was ninth in all of cable with 1.244 million. MSNBC was No. 13 in all of cable with 965,000.

The most-watched channels in cable were TBS (bolstered by the NCAA men's basketball tournament) and AMC (elevated by "The Walking Dead").

In cable news prime time, CNN won the 25-to-54 age group. Those averages: CNN with 417,000 viewers, Fox News with 336,000 and MSNBC with 241,000.

According to the Orlando Sentinel, CNN has won that count for four of the last seven weeks. CNN hasn't had that good a showing against Fox News since eight years ago.

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