Costa, an outspoken host who mixes conservative political opinions with his takes on sports, is set to man the morning drive-time slot at KFNS 590 AM beginning Monday.
According to stltoday.com, he is riding in from the Cowboy State, where he has been doing his show on the Internet, and is full of bravado, brusqueness and confidence.
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Costa, 52, is an East Coast native who has worked in numerous markets, including Denver, Jacksonville, Fla., as well as Wheeling and Huntington, W.Va. His most prominent job was on Sirius XM Radio, for which he has a show for five years. He also has made TV guest appearances on Fox News.
He said he’s ready for St. Louis, and already is taking shots at what will be two of his competitors in the morning sports-talk fray.
“The market is wide open, and based upon what I’ve been able to glean it’s time to take the training wheels off,” said Costa, who is to be on from 6-9 a.m. weekdays. “I don’t believe there is one single must-listen-to show. That’s a sad commentary. I think this market is ready for what I’m bringing, a radical departure from the status quo. I look forward to providing a show every day that is going to quickly become destination radio for people who are looking for the most candid and entertaining sports-talk radio available in the city of St. Louis.”
KFNS management is putting much stock in Costa. He also has been named the station’s director of programming and content.
Costa already has dumped Dan Patrick’s national show, which he calls “very bland. It’s the same show every day. ... We were not able to sell it.” It is being replaced by a Blues-specific program hosted by Dave Rapp that is to run from 9-11 a.m. weekdays, then become a general sports-talk program after the Blues’ season ends. (Rapp, along with Matt Berger, have been in the spot Costa will take. Berger is moving to 8-10 p.m.) Costa also plans to add a year-round Cardinals program.
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