Atlanta Radio: Cumulus Again Tries Alternative At 98.9 T-FM

The dawn of 2016 launched a new music era in Atlanta. 99X returned to W255CJ 98.9 FM via WWWQ 98.9 FM-HD in Atlanta, January 1, 2016. But, Cumulus Media promises this is not your father’s 99X.

In 1992, 99X debuted as one of the true pioneers in new music discovery. Devoted to offering new artists a platform in one of America’s greatest cities, Atlanta’s 99X became the center of a movement, a community. And now, 15 years into a new century, a new generation of artists is seeking a similar home. Twenty-One Pilots, The 1975, Cold War Kids and Cage The Elephant share the airwaves with Taylor Swift, 5 Seconds of Summer and Justin Bieber on some stations, and the music of a past generation on others. 99X is here to give music mavens their favorite established artists and a voice to what’s next: Saint Motel, The Wombats, Catfish and the Bottlemen and the countless to come.

W255CJ 98.9 FM (250 watts)

“99X will once again be Atlanta’s unique source for new music discovery,” said Program Director Greg Ausham, PD of sister Classic Rock WNNX 100.5 FM. “99X will be a station rooted solidly in today’s artists and devoted to looking ahead toward what’s next musically.”

Media writer Rodney Ho at ajc.com comments "Cumulus hasn’t shown patience for any format at this signal, which isn’t all that strong. Over five years, besides 99X, it’s been active rock (the Bone), a Christian/country hybrid (The Walk), oldies (True Oldies/Good Time Oldies), country (Nash ICON) and for a week adult contemporary (Warm). No station format has lasted longer than 15 months."