Tuesday, July 30, 2013

Kidd Kraddick: A Master of His Craft

Rob Chickering, Kidd Kraddick’s vice president of operations/engineering for many years, gave Radio World a few minutes of time to say a few words about Kidd Kraddick.

What was he like with the show?

“He was the definition of a perfectionist and I have never met someone better who could sense energy level and timing to his audience. He was constantly at school … He studied everything, pop culture, music, latest technology

What was it like to work with him?

“He hated a missed opportunity and you had to be on your toes looking down the road for what he was going to need to do whatever … God, he could do radio, he loved it, loved everything about it.

But Kidd was more than just a performer

“I used to say to him, ‘We do stupid really good,’ messing around creating crazy things to do on the air one minute and the next taking 50 families to Disney on the Kidd’s Kids trip. He did it all and I now realize that everybody respected him and miss him as much as I do. The world has lost a great, a master of his craft, entertaining people with audio. That’s what radio was and is a lot less today with his loss.”

No comments:

Post a Comment