Monday, March 4, 2013

Sign-Off: Norb Aschom WPRE/WQPC Prairie Du Chien, WI

Norb Aschom
Had Norb Aschom retired 10 years ago, Friday might have been a little less hectic.

Preparing and delivering radio news with a steady stream of phone calls, visitors bearing cards, flowers and cookies and an office bedecked in balloons can be a bit distracting.

According to a story by Barry Adams at The Wisconsin State Journal, Aschom, 73, was hoping to slip into retirement with a short announcement at the end of one his newscasts. But a posting a few weeks ago to Facebook by Aaron Kramer, the city’s administrator, ensured Aschom’s 52-year radio career at WPRE/WQPC would end anything but quietly.

The City Council also declared March 1 as “Norb Aschom Day.” It came nine years after Facebook was founded in 2004.

“Life is good,” Aschom said before recording his final 12:30 p.m. newscast. “When you like what you do, it’s really not work.”

Aschom leaves the game breathing and with a smile.

“He is the epitome of true localism,” said Michelle Vetterkind, president of the Wisconsin Broadcasters Association. “He will be missed.”

For Aschom’s listeners, Monday will be a bit different, as he told them in an emotional on-air farewell on Friday.

“We won’t be here after today, but we’ll see you along the way,” Aschom said. “Thank you so much for everything.”

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