Abacast’s patent pending song-skipping technology, code-named “Hammer”, enables listeners to skip songs that they don’t want to hear when listening to live radio stations online.
“If someone wants to skip a song when listening to live radio, up until now they would simply switch to a different station,” said Jim Kott, Senior VP of Products and Marketing. “Abacast’s live stream song skipping technology lengthens listening times and should grow audiences on stations that utilize it.
Abacast plans to release detailed metrics regarding average listening time and audience growth shortly after the skip feature is released in Q2 2013.”
Live stream song skipping works on top of Abacast’s patent pending Cloud Insertion and Personalized Live Radio technologies. When a listener chooses to skip a song that is currently being played, another song from the station’s playlist will be played immediately and in its entirety for that listener. Hammer’s individualized buffering and insertion functionality ensures that the rest of the stream, including songs, DJ’s, and commercials, is played seamlessly and in its entirety as well.
Unique advertising opportunities will be available due to the listener being engaged with the player when choosing to skip songs.