The country station suffered a nearly 5-point drop among listeners ages 12 and older from fall 2011, but headed the pack with an 11.3 share. Hot on its heels was Waco sister-CC oldies station KBGO-FM 95.7 with a 10.9 share, while hip-hop-urban station KWBT-FM The Beat 104.9 and Spanish-language KWOW-FM La Ley 104.1 tied for third with a 7.1 share.
at wacotrib.com, the fall book delighted Bill LeGrand, general manager for M & M Broadcasting’s Waco stations, who saw Texas/Red Dirt country KRMX-FM (Shooter FM) dominating among male listeners 18 to 49 years old, leading all Waco stations in that demographic in less than a year’s time.
Zack Owen, WACO morning personality and operations manager for Clear Channel’s five Waco and two Killeen stations, tipped his hat to Waco’s No. 2 country station in the fall book and noted that while WACO was No. 1 for the 20th year, competition in the Waco radio market had heated up in the past few years.