Friday, January 11, 2013

NYC Radio: Cumulus Files For Calls WRXP

There a flurry of comments on the Radio Discussions Message Board concerning Cumulus filing for the calls WRXP.

The filing with the FCC on January 7 was made by Radio Licensing X LLC, the holding company that is the licensee for WABC and WFME.

Of course, the WRXP calls were used twice in the NYC market for 101.9 FM.    Could the filing signal an intention to rock on 94.7 FM or could it be a decoy?   After all, if a brand name for a new car failed twice, why try a third time?    There has been a lot of speculation that Cumulus would bring country music to the metro using the calls WNSH. Perhaps as a flagship for its Nashville format believed to be in development.

Respected radio engineer and Northeast Radio Watch blogster Scott Fybush opines even though the WRXP calls have been requested specifically for 94.7; that wouldn't stop them from, say, swapping again and putting "WNSH" on 94.7 and moving WRXP to the Minnesota station where WNSH is now being parked.

Others point to the recent Greater Media stunting in Boston with its 96.9 FM.   In any event, the format choice for 94.7 FM is getting a ton of street talk…chances are something will be happening very soon.

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