|Tiger Talks to Mike & Mike|
But, writes Michael McCarthy in USAToday, we still don't have the answers from Woods that could begin to repair the damage to his reputation that started with an SUV crash at the end of his driveway nearly a year ago, image experts said Thursday.
"We're interested," said Mike Paul of MGP & Associates PR, "but we're not getting the facts that we want."
Woods is making a "preemptive strike" to get ahead of negative news media coverage surrounding the one-year anniversary of the day-after-Thanksgiving crash that ignited a scandal over his extramarital affairs.
Paul's verdict: It's "failing miserably."
Anne Rivers of BrandAsset Consulting agreed, saying Woods is seen as the most "arrogant" sports brand among consumers, ahead of the New York Yankees, Dallas Cowboys and Miami Heat.
Read more here.