NBCUniversal is increasing Peacock subscription prices for the third time in three years, citing the streamer’s competitive value compared to rivals like Netflix, Disney+, HBO Max, and Paramount+.
Effective July 23, 2025, Peacock Premium (with ads) will rise by $3 to $10.99/month or $109.99/year, while Premium Plus (limited ads during live programming) will increase by $3 to $16.99/month or $169.99/year.
New and returning subscribers will see the hike immediately, while current subscribers will be affected on or after August 22, depending on their billing cycle.
This makes Peacock’s tiers pricier than both ad-supported and ad-free plans of its major competitors.
The price increase coincides with Peacock’s strong performance, driven by the viral success of Love Island USA’s recent season and the debut of Love Island: Beyond the Villa. Upcoming content includes major films like Jurassic World Rebirth, How to Train Your Dragon, and Wicked: For Good, as well as returning series like The Traitors and new originals like The Paper. Peacock will also stream NBC and Bravo staples, including Saturday Night Live, WWE, and franchises like Law & Order, Chicago, and Real Housewives.
Sports programming remains a key draw, with the NFL’s Sunday Night Football, the NBA’s return to NBC in fall 2025, WNBA, Premier League, Big Ten, Spanish-language FIFA World Cup, Super Bowl LX, 2026 NBA All-Star Weekend, and the 2026 Milan-Cortina Winter Olympics and Paralympics.
NBCU claims Peacock will offer more live sports in 2026 than Amazon Prime, Paramount+, Hulu, HBO Max, Apple TV, and Netflix combined.
Peacock reported 41 million paid subscribers by Q1 2025, up from 36 million at the end of 2024, boosted by a bundling deal with Charter Communications’ Spectrum TV Select. Revenue grew 16% year-over-year, with operating losses shrinking to $215 million from $639 million in Q1 2024, signaling improved financial health. The price hikes and new tier reflect NBCU’s confidence in Peacock’s growing subscriber base and premium content slate.