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The San Francisco 49ers’ 30-24 victory over the Dallas Cowboys last night ranked as NBC Sunday Night Football’s most watched Week 8 game on record, averaging 23.9 million viewers across NBC, Peacock, NBC Sports Digital platforms and NFL Digital platforms, based on live plus same day custom fast nationals from Nielsen and digital data from Adobe Analytics.
NBC Sports’ audience peaked at 26.4 million viewers in the second quarter (9:15-9:30 p.m. ET).
Cowboys-49ers is SNF’s most-watched Week 8 game ever and topped viewership for last year’s Week 8 game by 43% (16.7 million for Bears-Chargers).
NBC Sunday Night Football is averaging 22.4 million viewers across all platforms – the series’ best average audience through Week 8 since 2015.
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Last night’s game (8:24 p.m.-11:12 p.m. ET) registered a national TV household rating of 10.9/31.
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