NBC News’ TODAY was the number-one morning show in October, topping ABC’s “Good Morning America” in the key demo A25-54 for 14 consecutive months. TODAY posted its largest October demo win over GMA in eight years and grew its key demo advantage year over year.
Last week, TODAY marked its 63rd straight weekly demo win, its longest streak since December 2020. TODAY also more than doubled its advantage over GMA versus the prior year and closed the total viewer gap with GMA by 83%. Additionally, TODAY topped GMA in total viewers last Monday and Friday.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage more than double GMA compared to the prior year. This is TODAY’s best key demo start to a season versus GMA in 8 seasons.
#1 in A25-54 for 14 consecutive months (longest streak since April 2022)TODAY posted a 9-month high in A25-54 viewership (since January 2024)
- TODAY had its best October demo win over GMA in 8 years (2016) and its best October vs. CBS in three years (2021)
- TODAY topped GMA by over 150,000 A25-54 viewers in three consecutive months for the first time in over five years (since April 2019)
- Versus prior year, TODAY more than doubled its A25-54 lead over GMA (+198,000 vs. +93,000 prior year) and increased its advantage over CBS by 15% (+301,000 vs. +262,000 prior year)
- In total viewers, TODAY has beaten CBS every month since the start of Nielsen People Meters in September 1987 (442 consecutive months)TODAY posted its best October competitive performances vs. GMA and CBS since 2021
- Versus prior year, TODAY reduced the total viewer gap with GMA by 53% (-116,000 vs. -246,000 prior year) and increased its lead over CBS by 16% (+629,000 vs. +544,000 prior year)
- TODAY Digital averaged 48 million monthly unique visitors in Q3 2024, growing +6% versus the prior quarter.
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