With days to go until election day in the U.S., the battle for undecided voters has taken a twist as both Vice President Harris and former President Trump utilize podcasts to reach potential voters. According to Edison Research, the Joe Rogan Experience stands out as a prime platform, being the number one podcast in the U.S. among weekly listeners age 13+ according to Edison Podcast Metrics™.
Known for its influence and large audience, Rogan’s show offers a unique opportunity for candidates to connect with younger, often independent-minded listeners in an unconventional setting. Rogan’s audience skews overwhelmingly male (80%), with a majority of listeners (51%) falling within the critical 18-34 age range. Politically, 35% of listeners identify as Independent or “something else,” while 32% align with Republicans, and 27% align with Democrats.
Trump recently appeared on Rogan’s podcast in an almost-three-hour episode, which gave him the opportunity to reach potential voters with long-form content. Rogan is apparently still in discussions with the Harris campaign about a possible appearance, but as we publish this, no date has been confirmed. Fifty-four percent of weekly Joe Rogan listeners lean toward Trump and 26% favor Harris. The 16% undecided among Rogan's audience highlights a critical group that both candidates are vying for.
Edison Research is the only source providing comprehensive data on podcast rankings. Contact epm@edisonresearch.com for more information on the top-ranking podcasts.
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