Milwaukee Radio: Mark Belling Exiting WISN For Podcast

Longtime Milwaukee conservative radio show host Mark Belling will pivot his radio program on WISN-AM (1130) into a podcast-only show at the end of the year, he announced in a Tuesday news release.

"My show, in its new incarnation, will be bigger and better than ever," Belling said in the announcement, emphasizing that he's not retiring.

Mark Belling

The content of his program will continue to be a combination of local and national topics, like on his radio show, the release said. But Belling intends for it to be "even more freewheeling than my current anything-goes approach."

The Milwaukee Journal-Sentinel reports Belling joined WISN as the news-talk station's drive-time host in March 1989 and has been a fixture in local talk radio ever since. He's currently the weekday afternoon drive-time host on News/Talk 1130 WISN-AM, per his website.

When he began his Milwaukee show, Belling set out to be "the best local radio talk show in America," he said in the news release.

"I feel I have achieved that goal by every possible measurement," he said in the release. "The most recent Nielsen ratings give my program the highest listenership share of any local talk show in the United States (top 48 markets, also known as “metered” markets). In addition ... WISN-AM is the most listened-to radio station in the state."