Subscription prices for Peacock, Comcast's answer to the streaming wars, will increase by $2 this summer. The price adjustment is a way for Comcast’s NBCUniversal to capitalize on the Summer Olympics in Paris, which will air on NBC’s TV networks and streaming platform.
CNBC reports Peacock’s ad-supported option will increase by $2 to $7.99 a month, and its ad-free offering will rise by the same amount to $13.99 a month. The annual price for Peacock with ads will be $79.99, while the ad-free version will cost $139.99 a year.
The price will rise for new subscribers beginning July 18, while existing customers will get hit with the new pricing on or after Aug. 17. The Summer Olympics begin in late July.
Media companies have looked for ways to make streaming profitable, as most still lose money on the venture. Advertising has been a key part of this strategy, as well as price increases.
This price increase is Peacock’s second in the last year. Effective last August, ad-supported Peacock’s price rose $1 to $5.99, and ad-free went up $2 to $11.99 per month.
While parent company Comcast touted Peacock as a bright spot during its recent earnings call, losses stemming from the streamer have weighed on earnings. Losses were said to have peaked in 2023, and executives expect they’ll narrow in upcoming quarters. Peacock now has 34 million subscribers.
No comments:
Post a Comment