Cumulus Media Takes Rock Fans Backstage With Mötley Crüe

Cumulus Media has announced the launch of the latest installment of its exclusive multi-part audio series, Your Music Plus, featuring exclusive insights and personal stories from iconic Rock band, Mötley Crüe, on the making of their new single, “Dogs of War,” out now on Big Machine Records. The campaign will air on Cumulus Media’s Rock stations across the U.S. over the next eight weeks. “Dogs of War” is the band’s first single since 2019.

Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Mötley Crüe’s new chapter with Big Machine Records is blasting off like a rocket, and Cumulus Media’s Rock stations are along for the ride as we launch the next Your Music Plus campaign with their vicious new song, “Dogs Of War.” We’re thrilled to partner with the band and label to bring the Crüe’s new music to our audience, along with exclusive behind-the-scenes audio about the music, the band, and their very loud future.”

“Growing up in Southern California, I was in Hollywood when these new rock ’n roll sheriffs took over. It was loud. It was powerful. It was game changing,” said Big Machine Chairman, Scott Borchetta. “Vince, Nikki, and Tommy, along with new guitarist John 5, have reignited the Mötley Crüe flame with ferocious new music, starting with the incredible new track, “Dogs Of War”. To introduce this new music, I’m so excited to partner with Cumulus and their Rock stations on the Your Music Plus program, which guarantees that Rock fans across the country will have incredible content and access to all things CRÜE! Fans, unite… and SHOUT!”

Cumulus Media debuted the high-profile Your Music Plus (originally dubbed Your Music First) campaign in February 2023 to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.

Previous campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),” Republic Records recording artist Shania Twain’s “Giddy Up!,” Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover,” Broken Bow Records recording artist Lainey Wilson’s “Watermelon Moonshine,” Warner Music Nashville recording artists Dan + Shay’s “Save Me The Trouble,” Atlantic Records recording artist Gucci Mane’s “There I Go,” Arista Records recording artist Mäneskin’s “Honey (Are U Coming?),” BBR Music Group recording artist Jason Aldean’s “Let Your Boys Be Country,” BBR Music Group artist Jelly Roll’s “Halfway to Hell,” Pearl Jam’s “Dark Matter,” and Warner Music Nashville’s Zac Brown Band’s “Tie Up.