KKFR, the radio station in Phoenix, has recently undergone a musical transformation! As part of its reimagination process, it has shifted its music mix from Rhythmic Top 40 to Gold-based Rhythmic, with an added emphasis on more R&B and Classic Hip Hop titles. This exciting evolution is reflected in every aspect of the station, from its music programming to its visual representation.
Here are the key changes:
Music Mix: KKFR now features a substantial increase in R&B music, complementing the beloved classic hip-hop tracks that have long defined the station’s sound. This strategic move aims to cater to the diverse musical preferences of the audience while maintaining the essence of what makes POWER 98.3 a staple in the community.
Visual Identity: The station sports a new logo and revamped imaging, signaling its fresh direction.
Social Media Presence: KKFR has invigorated its social media presence, engaging with listeners more actively.
“More Music” Approach: The reimagination process includes a commitment to providing more music, ensuring an enjoyable experience for its audience.
Desert Valley Media Group President & CEO, Jeff Trumper, expressed the belief that evolving the POWER brand requires re-imaging to better accommodate an aging audience by adding new elements of hip-hop and R&B to the mix. KKFR Brand Manager, Jonathan “J” Steele, shared his excitement about the reimagined Power, emphasizing that R&B music is making a strong comeback in the Phoenix market.
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