Taylor Swift has teamed up with TikTok to create an experiential campaign that offers fans an exclusive in-app experience related to her new album, “The Tortured Poets Department”. Here’s what you need to know:
- Exclusive Features: TikTok’s campaign provides first-of-its-kind features for Swifties.
- Playlists: Fans can dive into the album with playlists to create.
- Challenges: Unlock exclusive artwork for their profiles by completing challenges.
- Fan Spotlight: There’s even an opportunity to be featured in a Fan Spotlight carouse.
- UMG Dispute: Interestingly, TikTok and Universal Music Group (UMG) have been in an ongoing licensing dispute. Official recordings from UMG artists were mostly removed from TikTok due to this disagreement. However, Taylor Swift’s music recently reappeared on the platform, allowing her to circumvent the UMG embargo and collaborate with TikTok for this campaign.
- Swift’s Power: Swift’s partnership with TikTok showcases her influence in the music industry. Despite the ban, she receives additional promotional support from the platform, emphasizing her ability to make waves as an artist.
Swifties can head over to TikTok and explore the Taylor Swift In-App Experience—a unique way to connect with her latest album!
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